Key Moments:
- BetMGM updated its user terms to explicitly ban harassment of athletes, coaches, teams, or league personnel. As a result, violators may face account suspension.
- Meanwhile, more than $122 million in progressive jackpots have been awarded to players in 2025, underscoring BetMGM’s focus on entertainment.
- Additionally, BetMGM reported a 35 percent year-on-year net revenue increase for the first half of 2025, maintaining a strong position in iGaming and sports betting.
Clear Rules to Promote Integrity in Sports Wagering
BetMGM has unveiled revised user terms that clearly prohibit abusive or harassing comments directed at athletes, coaches, teams, or league representatives. Under the new policy, accounts found in violation will be suspended. Previously, BetMGM allowed suspensions for any lawful reason, including harassment. However, the updated terms now provide more explicit grounds for enforcement. Consequently, these changes reinforce BetMGM’s commitment to sports integrity and participant safety.
Compliance and Responsible Gambling Initiatives
Rhea Loney, BetMGM’s Chief Compliance Officer, emphasized this commitment by noting that a regulated environment allows the company to identify and investigate inappropriate behavior. Moreover, she confirmed that any verified harassment will result in account suspension.
In addition, the enhanced terms align with BetMGM’s broader responsible gambling strategy. Through its partnership with GameSense, BetMGM has introduced educational content in 10 U.S. football stadiums to promote responsible gaming.
Furthermore, company ambassador and former NFL running back Barry Sanders stressed the importance of respect in sports betting. He noted that BetMGM is sending a clear message that harassment is unacceptable in both sports and wagering.
Jackpot Milestones and Product Portfolio
Alongside its integrity initiatives, BetMGM reported distributing more than $122 million in progressive jackpot winnings to players in 2025. As a result, the company continues to strengthen its reputation as a leading gaming entertainment provider.
For example, “BetMGM Jackpots” is an exclusive online slot developed with Everi Gaming. It features a classic 3×3 reel grid, nine paylines, and low volatility. Additionally, it offers a 96 percent return-to-player rate designed to deliver frequent wins for members.
Financial Performance and Market Position
| 2025 (First Half) | Change Year-on-Year |
|---|---|
| Net Revenue | +35 percent |
| EBITDA | $109 million (up $232 million) |
BetMGM remains a leading operator in North America’s sports betting and iGaming markets. In 2025, multiple media outlets reported net revenue growth exceeding 30 percent year-on-year. Moreover, the brand frequently ranks among the top three U.S. operators alongside DraftKings and FanDuel.
Historically, BetMGM’s iGaming division has held the largest U.S. market share, often exceeding 25–30 percent. This dominance is driven by strong performance in New Jersey, Michigan, and Pennsylvania. Meanwhile, in sports betting, DraftKings and FanDuel together control more than 66 percent of the market. Even so, BetMGM remains competitive, with sportsbook market shares typically ranging from 15–20 percent by state.
(Source: Statista)
Strategic Collaboration and Brand Initiatives
BetMGM operates as a joint venture between MGM Resorts International and Entain Plc. Together, they combine U.S. hospitality assets with advanced gaming technology.
Additionally, BetMGM strengthens its brand by expanding GameSense messaging across stadiums and gaming venues. These programs educate players on game mechanics, budgeting, and risk awareness. Consequently, they encourage a more informed and responsible approach to gambling.
Looking ahead, BetMGM continues to expand into newly regulated states. At the same time, the company prioritizes player engagement and ongoing product innovation.
- Author
Daniel Williams
